maskice.hr

Executing performance optimisation for a high-traffic mobile accessory portal to eliminate load-time friction. Key results: 0.8s TTI, +45% Revenue.

E-Commerce · IT and Performance Scaling

TTI
0.8s
Revenue
+45%
Bounce
-60%
Mobile Perf
Top 1%

What stood in the way

Executing performance optimisation for a high-traffic mobile accessory portal to eliminate load-time friction.

High bounce rates on mobile due to legacy script execution bottlenecks.

What we built

Maskice.hr suffered from monolithic bloat. We moved the entire frontend to an edge-cached Next.js architecture, reducing TTI by 4 seconds.

  • Headless Shopify integration with custom Vercel Edge caching.

Monthly Revenue

Revenue (€K) over six months, after vs. before: M1 52 (was 48), M2 56 (was 48), M3 60 (was 47), M4 64 (was 49), M5 67 (was 48), M6 70 (was 47).

What it runs on

  • Next.js
  • Shopify
  • Vercel

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