AR/VR Experiences: Immersive Web
Immersive Web (WebXR). Includes WebXR & Three.js, Asset Compression (DRACO), Spatial UI/UX and Device Agnostic — delivered by IQDigital's senior team.
Web AR and VR experiences let visitors explore 3D products, virtual showrooms and interactive worlds in the browser, with no app to install. IQDigital builds them with WebXR and Three.js, compresses 3D assets so they load quickly on mobile, and designs spatial interfaces, virtual try-on and place-in-room features.
Who it's for
- E-commerce brands where customers need to see a product in context
- Brands creating interactive launches or campaign experiences
- Companies showcasing complex products in 3D
What are web AR/VR experiences?
The web is no longer flat. IQDigital builds immersive Augmented Reality (AR) and Virtual Reality (VR) experiences directly in the browser using WebXR and Three.js. We democratize immersion—users do not need to download an app; they simply visit a URL to interact with 3D product models, virtual showrooms, or gamified brand worlds.
How we make 3D fast on the web
We focus on 'Performance Optimization.' 3D on the web is heavy; we use DRACO compression and Level of Detail (LOD) techniques to ensure assets load instantly and run smoothly even on mobile GPUs. We design 'Spatial Interfaces'—UI that exists in 3D space, requiring new modes of interaction and intuition.
What we build for commerce and brand
For e-commerce, we build 'Virtual Try-On' and 'Place in Room' features that drastically reduce return rates by giving users confidence. For branding, we build 'Scrollytelling' experiences where the 3D world evolves as the user scrolls. We are pushing the boundaries of what a website can be, turning passive browsing into active exploration.
What's included
- WebXR & Three.js — Browser-based 3D rendering engines.
- Asset Compression (DRACO) — Optimizing 3D models for web speed.
- Spatial UI/UX — Designing interfaces for 3D environments.
- Device Agnostic — Ensuring performance across mobile and desktop.
How an engagement runs
- Diagnose (Week 1) — We find the money before we spend yours.
- Build (2–8 weeks) — Senior engineers. Your stack. Weekly proof.
- Launch (Go-live) — Released against a baseline, not a hope.
- Compound (Ongoing) — The second month should beat the first.
How the work is scoped
- Engagement: Fixed-scope project
Questions about AR/VR Experiences
Do users need to download an app?
No. WebXR experiences run in the browser — users open a link to interact with 3D models or environments.
Will 3D load quickly on phones?
We compress models with DRACO and use level-of-detail techniques so assets load quickly and run smoothly on mobile GPUs.
What are virtual try-on and place-in-room?
Features that let customers see a product on themselves or in their own space before buying, giving them more confidence in the purchase.
What is scrollytelling?
A 3D scene that changes as the visitor scrolls, turning a brand story or product launch into an interactive experience.
Often paired with
- E-commerce Engine: Shopify/WooCommerce — Scalable online store
- Next.js Frontend: React Architecture (Core) — React Architecture (Core)
- Video Production: Short-form Content — Short-form video that holds attention
More Web & Software Development services
What IQDigital provides
IQDigital designs, deploys and operates production AI and growth systems for European businesses. Engagements are founder-led, integration-aware and built around measurable operational or commercial outcomes.
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