Account-Based Marketing: B2B Targeting
Targeted campaigns for key accounts. Includes IP & Domain Targeting, Intent Data Integration, Multi-Persona Content Mapping and CRM Attribution — delivered by…
Account-based marketing (ABM) is a B2B strategy that targets a defined list of high-value companies instead of a broad audience. IQDigital aligns sales and marketing on your ideal customer profile, then reaches the decision-makers inside those accounts with role-specific content, guided by intent data and measured in pipeline through your CRM.
Who it's for
- B2B companies selling high-value contracts to a known list of accounts
- Sales and marketing teams that need to agree on who to target
- Leaders who want marketing judged on pipeline, not clicks
What is account-based marketing?
Account-Based Marketing (ABM) is the antithesis of "spray and pray." For B2B enterprises targeting high-value contracts, volume is irrelevant; precision is everything. IQDigital engineers ABM campaigns that treat individual accounts as markets of one. We align your Sales and Marketing teams to identify the "Ideal Customer Profile" (ICP) whales, and then we run a coordinated multi-channel program to reach those specific organizations.
How we reach the buying committee
Our technical execution leverages IP-based targeting and LinkedIn’s matched audiences to serve content exclusively to decision-makers within your target list. We don't just run ads; we orchestrate a narrative. We might serve the CTO a whitepaper on technical integration while simultaneously serving the CFO a case study on ROI and cost-savings. This "surround sound" effect creates a consensus for purchase before your sales team even makes the first call.
How we prioritise and measure accounts
We utilize intent data providers (like Bombora or 6sense) to identify which of your target accounts are actively researching solutions in your category, allowing us to prioritize outreach based on "in-market" signals. Our reporting metrics shift from vanity clicks to "Account Engagement Scores" and "Pipeline Velocity." By integrating directly with your CRM, we close the loop, proving exactly how marketing spend influenced the closing of 6- and 7-figure deals.
What's included
- IP & Domain Targeting — Zero-waste ad spend focused only on target lists.
- Intent Data Integration — Identifying accounts actively researching your solution.
- Multi-Persona Content Mapping — Tailoring messages to specific roles (C-Suite vs. Users).
- CRM Attribution — Measuring marketing impact on pipeline generation.
How an engagement runs
- Diagnose (Week 1) — We find the money before we spend yours.
- Build (2–8 weeks) — Senior engineers. Your stack. Weekly proof.
- Launch (Go-live) — Released against a baseline, not a hope.
- Compound (Ongoing) — The second month should beat the first.
How the work is scoped
- Engagement: Monthly retainer
Questions about Account-Based Marketing
How is ABM different from regular B2B lead generation?
Lead generation casts a wide net and qualifies whoever responds. ABM starts with the accounts you want to win and treats each one as a market of one, so spend goes only to the organisations on your target list.
How do you reach specific people at target companies?
Through IP-based targeting and LinkedIn matched audiences, which serve content only to people inside your target accounts — with different messages per role, such as a technical integration paper for the CTO and an ROI case study for the CFO.
What is intent data and which providers do you use?
Intent data shows which companies are actively researching solutions in your category. Using providers like Bombora or 6sense, we prioritise accounts that are in market right now.
How do you measure ABM results?
With account engagement scores and pipeline velocity rather than clicks. Integrating with your CRM shows how marketing influenced each opportunity and closed deal.
Often paired with
- CRM Integration: Salesforce Sync — CRM & Data Pipelines
- AI Sales Agent: Lead Qualification — AI SDRs that qualify leads around the clock.
- Whitepapers: B2B Lead Magnets — Research-led lead magnets
More Performance Marketing, Growth & Retention services
What IQDigital provides
IQDigital designs, deploys and operates production AI and growth systems for European businesses. Engagements are founder-led, integration-aware and built around measurable operational or commercial outcomes.
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