Email Automation: Klaviyo Flows

Who it's for

• E-commerce and subscription brands that want more repeat purchases
• Teams sending one-off newsletters with no automated lifecycle flows
• Senders whose emails land in spam or the Promotions tab

What is email automation?

Email Marketing is the backbone of Customer Lifetime Value (LTV). It is the only channel where you own the audience completely, independent of algorithm changes. At IQDigital, we treat Email Automation not as a broadcasting tool, but as a sophisticated retention engine. Using platforms like Klaviyo, we architect complex, behavior-triggered flows that nurture customers automatically, 24/7/365, without manual intervention.

Which flows and segments we build

We move beyond the basic "Welcome Series." Our ecosystem includes intricate segmentation strategies based on RFM (Recency, Frequency, Monetary) analysis. We deploy "Sunset Flows" to clean list hygiene, "Browse Abandonment" flows to catch window shoppers, and "Post-Purchase" sequences that turn first-time buyers into brand evangelists through educational content and cross-sell opportunities.

How we keep email in the inbox

A critical component of our strategy is deliverability infrastructure. We manage your sender reputation (DNS, SPF, DKIM, DMARC) carefully to ensure your emails land in the Primary Inbox, not the Spam or Promotions folder. We utilize A/B testing on subject lines and send times to optimize Open Rates, while focusing heavily on Click-Through Rates (CTR) via dynamic content blocks that show users products relevant to their specific browsing history. This is zero-party data utilization at its finest—delivering the right message, to the right person, at the exact moment they are most likely to convert.

What's included

• RFM Segmentation — Targeting high-value cohorts differently than churn risks.
• Deliverability Governance — Managing IP reputation and authentication protocols.
• Dynamic Product Blocks — AI-driven recommendations inside email templates.
• Predictive Churn Flows — Intercepting at-risk customers before they leave.

How an engagement runs

1. Diagnose (Week 1) — We find the money before we spend yours.
2. Build (2–8 weeks) — Senior engineers. Your stack. Weekly proof.
3. Launch (Go-live) — Released against a baseline, not a hope.
4. Compound (Ongoing) — The second month should beat the first.

How the work is scoped

• Engagement: Monthly retainer

Questions about Email Automation

Which email platforms do you work with?

We build behaviour-triggered flows in platforms like Klaviyo. The approach — segmentation, lifecycle flows and deliverability management — is what matters, not one specific tool.

What is RFM segmentation?

RFM groups customers by recency, frequency and monetary value of their purchases. It lets high-value customers and churn risks receive different messages instead of the same blast.

Which automated flows do you set up?

Beyond a welcome series: browse abandonment for window shoppers, post-purchase sequences with education and cross-sell, predictive churn flows for at-risk customers, and sunset flows that keep the list clean.

How do you improve deliverability?

We manage sender reputation and authentication — DNS, SPF, DKIM and DMARC — so emails reach the primary inbox. Subject lines and send times are A/B tested, and dynamic product blocks keep content relevant to each reader.

Often paired with

• Retention Loops: LTV Maximization — Keep customers coming back
• Loyalty Programs: Points & Rewards — Rewards that drive repeat purchases
• Personalization: Dynamic UX — Real-time experiences tailored to each user.

More Performance Marketing, Growth & Retention services

• Paid Search (PPC): High-Intent Capture
• Paid Social: Meta/TikTok Ads
• CRO & Funnels: Landing Page Optimization
• Account-Based Marketing: B2B Targeting
• Affiliate Systems: Partner Networks
• Viral Mechanics: Referral Systems

All Performance Marketing, Growth & Retention services

What IQDigital provides

IQDigital designs, deploys and operates production AI and growth systems for European businesses. Engagements are founder-led, integration-aware and built around measurable operational or commercial outcomes.